IVADO Labs

User researchVision & UX strategyProduct ManagementUser interfaceGraphic design

Context

Store managers struggle with generic, one-size-fits-all planograms that ignore real-world constraints like sales trends, inventory, and local quirks.

I played a key role in shaping Planomind, IVADO Labs' first AI-driven product. By leveraging user interviews and surveys, I focused on designing an intuitive experience, ensuring store managers could easily optimize shelf layouts based on demand forecast, store assortment and size. To align stakeholders, I led a vision workshop, helped draft the product roadmap and vision statement, and even facilitated a naming workshop to bring Planomind to life.

• Validated product concept with the target audience through 8 interviews and a survey.
• Attending conferences led to a growing list of leads, with 20+ potential clients and 10+ industry partnerships in the pipeline, strengthening market presence and validation.
• A previous adopter saw 18% greater efficiency and up to 5% more revenue, proving the power of AI-driven planograms.

Unity Technologies

User researchUser interviewsUser profilesUser journeysA/B testingUser interface

Context

Voice communication in gaming often lacks safeguards for safe and positive player interactions. In 2021, Unity set out to change that by acquiring Safe Voice, an AI-powered tool designed to detect and filter harmful interactions. As the product designer on the project, I conducted user research to understand moderators' daily experience and ran A/B tests to refine the new interface for an Alpha launch.

Key outcomes

• Enabled moderators to review 15-minute-long games with multiple players in under a minute.
• Analyzed 18K sessions and detected over 10K sessions with toxic moments in the first 45 days.
  
• Identified 2.8K sessions with audio disruptions, highlighting a previously unknown player experience issue.

Unity Technologies

Usability testingUI game designDesign systemUser interface

•   Product designer
•   March 2022 → March 2023
•   Product manager, Technical writer, Backend engineers, Frontend engineers

Context

Unity developed Friends, a service enabling game developers to integrate social features like friend lists and cross-platform communication without custom development. I contributed to the Beta launch by conducting usability tests and designing a UI sample toolkit to drive adoption. I focused on creating a developer-friendly experience to seamlessly integrate social features, enhancing player engagement and retention.

• Gained 180+ organization sign-ups within three months.
• Witnessed the creation of 125 projects using the Friends service.
• Developed a scalable design system to reuse in future sample toolkit.

Nectar Technologies

User researchMobile appDesign sprintField testing

•   Product designer
•   July 2020 → August 2021
•   Product manager, Backend engineers, Data-Scientist, Frontend engineer

Context

Nectar’s BeeTrack is a mobile tool designed to help commercial beekeepers monitor colony health and identify high-risk locations for bee mortality. Using a Lean UX approach, we developed a simple, scalable, and affordable solution to collect valuable data, aimed at improving bee survival and supporting beekeepers in the face of challenges like pesticide exposure.

Key outcomes

• Released the MVP version on Google Play Store in January 2021, available in English and Spanish.
• Adopted by 9 operations with 88 field workers, tracking 16,477 hives.
• Collaborated with the University of Washington on multiple research projects, including TASC (3-year colony health monitoring) and Project Apis M. (predicting colony mortality).
• As of 2024, Nectar QR codes have been installed on over 300,000 hives across North America, generating the largest volume of beekeeping data ever collected.

Product designer

2023-today

Shaped Planomind, IVADO Labs’ first AI-driven product, while designing human-centered AI solutions across industries. Led the Design Advocacy initiative, influencing internal processes and external impact to elevate design’s role in AI-driven solutions.

Product designer

2022-2023

Designed and launched key multiplayer services for Unity Gaming Services, including Vivox, Friends, Safe Voice and Moderation. Led UX strategy, user research, and design execution to improve onboarding, migration and adoption for game developers.

Product designer

2020-2022

Lead the experiences of web and mobile platforms designed for beekeepers and farmers to provide data and insights on their bee management.

Product designer

2015-2020

Contributed to the redesigned PremiumBeat experience in 2018, then drove continuous product improvements through user research while establishing brand guidelines and marketing assets.